You spend a majority of your day driving around town, showing houses, going on listing appointments, meeting with clients, checking out comps and going to open houses and broker’s opens. Prospects are going to see your vehicle everywhere you go so why not leverage that to your advantage and turn it into a marketing machine? Create a moving vehicle signage Sydney for your company when you choose to turn your car into a professional marketing campaign using vehicle wraps from Absolutesignsolutions.com.au.
Vehicle wraps for Realtors are becoming more and more popular. There are a few similar products so let’s go over the main 3. First and cheapest aren’t exactly vehicle wraps for Realtors but they get lumped in the same category. They’re car magnets. Companies will design a huge magnet for you, maybe 1 ½ ft. by 1 ½ ft. in size. You can put your ad or website or whatever you want on it and slap it on the side of your car. In my opinion, I think they’re a bit cheesy and unprofessional, especially compared to vehicle wraps for Realtors. They don’t quite give of the vibe you want to prospective clients. The benefits are that they’re cheap and you can take them on and off when you want. I’m not saying don’t use them. Just know the image you’re conveying.
Second is a window decal. With car windows, you’ll see people use their name, company, website, image, etc. as the decal. They are similar to magnets in that you can customize the piece as well as remove it but still not as professional and slick as true vehicle wraps for Realtors. Some decals permanently adhere to the window and others are a removable film. You can pick the style you like best. The decal is on the inside of your window rather than the outside of your vehicle, as with the magnets. You can get creative and customize the font style, color and size of the text.
That brings us to real, true vehicle wraps for Realtors to use. You essentially “wrap” your vehicle with the advertisement and design you choose. It could be a small wrap or design that only goes down the side of your car horizontally or it could literally wrap your entire vehicle all the way around. It all depends on your budget, style and what your spouse thinks about revamping the family vehicle. Vehicle wraps are the most expensive of the options but definitely the most unique, professional and eye catching.
With all 3 options, the point is to catch people’s attention and direct them to your site or phone. That’s the goal. Not to have them see another Benz or Ford Focus drive by. Grab their interest, reel them in and tell them what to do. This should go without saying but make sure you have your logo or name on whichever product you choose. Keep it consistent on all your marketing. Make sure you make everything big enough for people to read and give them either a phone number to call (make it easy to remember) or better yet, a short website for them to visit.
And please, do me a favor and make the size of the text you use big enough to read if I’m further than 1 foot away from it. The worst thing in the world is spending money on some advertising that nobody can even read. Some people don’t like this marketing weapon because it draws too much attention. That’s how I am. I just don’t like so much attention. But the name of the game as an agent is to stand out, draw attention and use that attention to your benefit.
Sure, plenty of people will stare at you in the grocery store parking lot. But guess what? They’re going to know who you are, that’s for sure! And that’s what we want to have happen. The goal is for people to know who you are and remember you. If you’d like to try out a car magnet, I’d recommend VistaPrint.com. They’re inexpensive, professional and you control the design process.
If you want to go with a car decal, try JavaSigns.com. You can order online and don’t need an installer to come out to your car. Makes it a bit easier and less expensive. As for car wraps, I’d go with CarWraps.com and check out their portfolio. They have dealers/installers all over the country. Again, car wraps are the most expensive but it’s for a reason…They get better results! Don’t forget, if you’re going the car wrap route; be sure to check with your spouse beforehand. You don’t want to be sleeping on the couch because you didn’t get the “ok”.
Josh F. Sanders is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA, an online marketing school designed specifically for Realtors and agents. Click here for any business advertisement signs inquiry.
SSU’s purpose is to “Create Wealthy Agents through World-Class Marketing” by providing step-by-step video marketing tutorials, lead-generation lessons, tips, articles, recommended marketing vendors and much more.
Get your FREE 5-DAY SNEAK PEEK of SSU’s “The Marketing Toolbox” at [http://www.shilohstreetuniversity.com]
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